Our Campaign / Your Campaign
There is a vast amount of available information about puppy mills, trade practices, and euthanasia rates which is not reaching those who need to know - the consumer. And it is only the consumer who has the power to change market practice by being selective about where they shop.
All donations received will fund a media based public awareness campaign aimed at bringing this information to the consumer. We need to inform the consumer of exactly where that puppy in the window comes from, of the condition of the breeding animals, and of the problems involved with impulsively buying a pet.
People do care about the way our society treats its animals, they just sometimes don’t realise what is going on. If we remove the ‘I didn’t know’ excuse, we can fix the problem. Help us give power to the people by making a donation to our campaign.
The sooner the information gets out there, the sooner action can be taken, and the sooner we can see an end to this incredible cruelty.